When I meet with clients I am immediately so excited about everything that their brand can be. Their business is their baby and they know it inside out, there is excitement and possibility… and there is so much potential! But I also see how overwhelmed they are by everything that has to be done to make their passion come to life. And the nuances of branding are often just one more thing that they just don’t have time for. They know it matters, but aren’t quite sure why or wha

In our personal life G and I often talk about the importance of a spirit of generosity, and that when you interact with others the highest ideal is to “leave them better than you found them”. It occurs to me that this ethos is also the most rewarding way to do business. If your brand interacts with a positive and value driven intent, your audience will pick up on that and respond with positivity. We all hope that will drive sales, but even when it doesn’t it will build a bran